WOGPNews: The clever marketing team at Ikea have come up with a controversial novel ideal to sell stuff, Ikea is showing less of its stuff in its latest ad campaign, reports AdWeek, and what it’s showing instead is a more diverse selection of Ikea customers enjoying its stuff. For example, one ad features models playing a mixed race gay couple chilling on an Ikea sofa enjoying a cup of java and each other’s company in front of the television.
They’re hardly the first gay characters in an Ikea ad, of course. AdWeek reports that tradition dates way back to 1994. But what’s different is that they are part of a broader campaign to focus on people instead of just the merchandise, and the agency behind the ad gives a very affirming nod to marriage equality and equal rights with a prominent banner flying next to their couch, proclaiming “All homes are created equal.”
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